NYN Logo Mocks (1)


If you’ve ever dreamt about boldly building your online platform, attracting in your perfect tribe who’ll follow you to the ends of the earth, and making a metric ton of money in the process, then this is the accelerator you need to make it happen.

So far, business hasn't been easy.

You’re drowning in a sea of Facebook groups, struggling to stay afloat as you fight the tide of 10,000 promo posts. It’s a coach-eat-coach world out there, and you don’t have a clue what to do to stand out and grab the attention of anyone who might be scrolling on by.

You haven’t quite figured out how to articulate the value of your work yet, even though you know you can truly help people and change lives. Are you a mindset mentor? Personal transformation coach? Empowerment guide? Branding guru for boss babes? Let’s spin the wheel and see what you’ll call yourself today!

You’re changing your Instagram title like every other hour, as you silently pray that this bio is the lucky one that’s going to make ‘em all flock to you, so you can finally start making some real money in this business of yours.



You’ve gotten a few clients, of course, but if we’re secretly whispering our truths out loud, you kiiind of feel like it was just a fluke. How are you supposed to sustain this when you’re not even sure where those first few followers came from? Did your mom send them? Will they ever hire you again? Do you even want them to???

And your marketing feels more like you’re taking a stab in the dark rather than being strategic. So far your wins have been random, not rooted in any kind of system or structure. You wouldn’t know how to repeat them if you tried. It’s like every time you want to drum up some new clients, you’ve got to head back to the drawing board again, and it’s getting really old.  

You’re like the best student of what everyone else is doing, as you watch the trends like a hawk and try to go recreate them for yourself, but you’re just not getting the oomph you’ve been hoping for. How are you ever supposed to pull ahead and become the leader of your niche when you’re following everyone else’s drum?

But you’re not about to give up, give in or throw in the towel though.
Being an entrepreneur is what you’re meant to do. You can feel it in your bones.

You just need the structure you can sink your teeth into, the exact steps to take in order to break free from the pack, and the strong, intentional container to do it without the struggle.


NYN Logo Mocks (4)

An intensive LIVE 10-week group coaching boot camp for women ready to sell out their programs, rise to the top of their industry, and make alotta money simply by being their dang selves.

Nail Your Niche is the red hot catalyst you need to:

  • Stop watering down your message to fit the little miss goodie two shoes coach archetype, truly stick your flag in the ground and take a stand for the mission you came here to fulfill. You WILL NOT be ignored. You WILL NOT be scrolled past. You WILL NOT be forgotten. After all, you didn’t just come to play, bae. You came to win.
  • Grow an Earth-sized following and create programs that sell out because people are obsessed with YOU — your brains, your mission, your personality. Heck, even your dog!
  • Masterfully articulate your point of difference, unique selling proposition, and value with magnetic ease rather than hustling to prove your worth. Because once you’re crystal clear on what you do and why you do it better, the competition becomes irrelevant.
  • Own your corner of the internet. Whether you’ve got your sights set on becoming a sought-after coach, or you want to design the websites that dreams are made of, you’re ready to do it boldly, profitably, and without apology.
  • Show up on livestreams with a message you breathe like fire and mission that moves you and your audience to tears.
  • Create perfectly aligned offers that essentially sell themselves, because they’re generated from a place of bodacious authenticity and unapologetic power.
  • Become the lighthouse instead of the tugboat as you finally stand tall in your essence and shine your stuff fiercely, magnetizing clients straight to you without needing to work so hard for it.
  • Create clear frameworks that distinguish you in the market and grow your cult-like following. Admit it — you’ve always wanted to be a little notorious, haven’t you? This is your chance.

Simply put? Nail Your Niche is 10 weeks to owning who you actually are in your space instead of trying to be everyone else. Because you’re an original, and you deserve to be paid for it.

I started in Cait’s Nail Your Niche program, which I highly recommend, and having one 1:1 with her in that program I knew right away I would go above and beyond with her coaching me.

During Nail Your Niche, we completely pivoted my business and when we started our 1:1 coaching she helped me create 4k a month in business and sign 6 clients in my first month doing something I am so passionate about and not to mention good at. As a digital nomad after one month is pretty good.

In a short time, she helped me get clients, own my strengths, all while staying true to myself and not breaking my bank. Her insights are to the point, and many times I would text her like OMG that is such a good idea!!!!

If you are someone who wants good direction and is prepared to put in the work I can’t recommend someone more qualified than Cait, honestly, she will change your life.

She is something special, her energy is so lit there is no way it won’t rub off on you. This woman will take you where you’re going faster.

Thank you so much Cait for believing in me and pushing me, you are amazing and I can’t wait to work together again!!


Instagram Strategist for Entrepreneurs

Working with Cait has been amazing! I decided to do the VIP coaching during her Nail Your Niche program and it was the best decision I could have made. The group coaching program alone was fantastic and the added 1:1 support was exactly what I needed to take my business to the next level.

During my time working with Cait, I created and launched my first group coaching program, raised my prices for my 1:1 coaching, and started attracting my dream clients through my new and niched down message! During our 10 weeks together I signed 15 new clients - 10 new group coaching clients and 5 1:1 clients resulting in over 10K in sales. Cait's energy alone is worth the investment and I could not recommend her more!


Business Coach For Network Marketers

Before Nail Your Niche, I had a lack of clarity around who I serve. My WHY was crystal clear, but my WHO and HOW we’re fuzzy. I lacked the awareness around my innate gifts and skills and how to directly communicate that to my ideal clients.

During the 10 weeks of Nail Your Niche, I completely booked out my 1:1 practice. I currently have 4 clients, all that signed on during Nail Your Niche, totaling over $6400 more than before I was selling my 1:1 service.

Nail Your Niche gave me the unshakable confidence that I can and will attract clients to sustain me financially, who fill me up energetically, and that I can serve them sustainably from my own niche.

I will forever recommend Cait as a business coach!


Embodiment Mentor

Before working with Cait, I was struggling to find clients and feeling lost. I had invested in myself time and time again, but wasn’t seeing the results I wanted. I was at a breaking point and really vibed with Cait’s energy. I knew that she was the coach I needed.

Inside Nail Your Niche and with support from Cait, I have signed my highest package, hit my highest month of sales, been asked to speak as a guest expert in masterminds, and built out a new offer. I have so much more clarity in who I serve, how I communicate my offers, and what makes me different. Cait helped me uncover my uniqueness and tremendously increased my confidence in expressing it. I have grown so much and have a lot more direction in how to make consistent sales. I can’t recommend Cait enough!


Website Designer & SEO Strategist

Working with Cait gave me the structure and framework to go from an idea in my head to a concrete business. Her genuine and unwavering belief in me was invaluable. I made my very first sales during my time working with Cait! She had great ideas on how to grow my business and make an impact in my niche. I gained more clarity about my business and goals, and confidence that I really am an expert in my field. Cait's energy is infectious and motivating. She knows how to light a fire under you when you need it most!


Pediatrician, Mama and Mamahood Consultant


Here’s the course we’re charting together
inside Nail Your Niche



What gives your business the legs it needs to stand on? Identifying the problem you solve for people in the first place. In Module 1, you’ll get crystal clear on what your audience needs from you the most (hint: it’s not what you’ve been hammering on about) — and how to capture their attention, from a place of service, that leads to conversion.



Knowing what you do isn’t enough. You also have to understand the psychology of why your audience wants to work with you, so you can articulate and express the deep, lasting transformation that you deliver. In Module 2, you’ll learn exactly how to do this for every offer you create.



Nobody is the only person in their niche. If you want to stand out and get noticed, you’ll need to uncover your X factor and pinpoint the people who will be drawn to you like a Cait to a chunk of burrata. In Module 3, you’ll learn the keys to seamlessly communicating your X factor in every piece of content and copy you create.



In Module 4, we’ll reach up and grab everything we’ve done so far and then anchor it down into a tangible framework that you can guide your clients through to get them results.



In Module 5, we’ll take that framework and use it to build out your 3 tiers of signature offerings, so you can serve your audience at every level, and bring the cash in with ease.



Providing value is everything. In Module 6, you’ll learn everything you need to know about not only attracting your people but how to lead them to success.



Your growth should never stop. In Module 7, you’ll dive DEEP into never-before-told thorough leadership secrets you need to be seen as the leader of your niche. Along with using digital and live platforms to scale your business further to create more impact.



Selling is your golden ticket. In this never before seen module on selling, you’ll learn how to make your offers and plan your launch calendar like a 7-figure CEO.



Learn how to create your irresistible signature offers and design programs that will have your people lining up around the block.



Learn how to strategically set, increase, and diversify your pricing at every layer of your.



How to become the most unshakable powerful version of yourself and the most magnetic brand there is.

Because when you stop obsessing over what everyone and their mother is doing online and start pointing that spotlight towards what matters — AKA, YOU, sis — that’s when you open yourself up to possibilities that are so fire, you need oven mitts just to handle ‘em.



10 Laser Focused Modules & Masterclasses

Valued at $10000

These 30-minute trainings are the bedrock of Nail Your Niche. This is the unshakeable, unbreakable structure that walks you step-by-step through the process of honing in like a straight-up laser beam on what makes you the mother flipping boss of your industry. Once you get this right, get ready for sold-out programs, an off-the-charts Insta and Facebook following, and much bigger paydays.

No fluff workbooks

Valued at $1000

You’ll expand far and wide through the trainings, but sometimes the breakthrough comes in those quiet moments when it’s just you, a pen, and some seriously profound self-inquiry questions that guide you through the lesson and catalyze you into action.


Valued at $5000

Over the course of the program, I’ll be poppin’ in 5 times for 60-minute hot seats in the private Facebook group to answer all your questions. Questions can be submitted beforehand.

Weekly 60-minute group coaching call with Team CSI Support a coach

Valued at $10000

There’s no getting stuck on this train. Every week we’ll meet up live for 60 minutes to answer your trickiest of questions as we keep you moving and grooving in money-making momentum.

Daily accountability and coaching in private Facebook group for 10 straight weeks

with a community of other bosses doing the thing. Just saying - the participants from last round of Nail Your Niche STILL stay connected on the reg 

Valued at $5000

1 New Bonus Module on POWER

Valued at $1000


Valued at $5000

When you sign up, you’ll instantly unlock an entire bonus vault worth of juicy content and trainings to support you book out your programs, magnetize, and scale. There’s no reason that hitting 6 figures has to be a pipe dream — especially not when you’re given a clear roadmap for making it happen.

Here’s a sneak peek of what’s inside:

Bingeworthy Content Masterclass
Rise Mindset Mastery Album
Smash 6 Figures Under a Year Masterclass
3 bonus juicy guest expert trainings with Amanda Lauren Kass, Sara Kas, and Becca Martin. 

No need to grab your calculator. I’ve got mine right here.
This adds up to $47,000 of value all rolled up into one business-growing, platform-building program.

But it only costs a smidge of that.

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Neha Premjee

Named one of India’s leading health and wellness entrepreneurs by GQ magazine, Neha Premjee is an Ayurvedic Weight Loss Coach, six figure entrepreneur, and direct alumna of Nail Your Niche. Having coached with Cait for over a year, Neha is a master coach and digital marketer who specializes in content marketing, audience building, and strategic selling.

I'm so ready to nail my niche!








NYN Logo Mocks (5)

Lift up that red velvet rope and walk straight to the front of the line to claim your space as a VIP.


  • 5 50-minute private coaching calls with Cait
  • Unlimited Basecamp access to Cait between calls for 3 whole months

This is for the woman who is unapologetically ready to uplevel, fast, and full out.

Limited to 3 spaces only


Wait, Cait! Is this bish the right bish for me?

Before working with Cait I was a web and graphic designer but wanted to completely shift gears and start a coaching business from the ground up. I was so overwhelmed and burned out by trying to do EVERYTHING and needed to hone in on my direction, my ideal client and really how to execute building a coaching business.

Since working with Cait over the last 6 months I have built my coaching business from zero to a booming business and am on track to hit 6 figures before year end. I have created and launched my 1-1 coaching, an absolutely amazing group program, and a course. I had a 5 figure launch 3 months into my business and another launch immediately after that that sold out 18 spots in a one week launch! I have double my prices, received endless messages about how I am helping my clients change their lives and businesses and I have generated almost $40k in sales in the first 5 months of my business. I am so much more clear on how to be a better coach, how to speak to my target market, how to run, operate and organize the back end of my business and how to simplify! I am so much more confident in my business and Cait helped me work through those tough and uneasy periods of instability and growth! If I could say one thing about Cait it's that she cares. She cares about you specifically, about your business, about your growth, and about what is best for YOU! And you don't get that level of support and investment from many coaches! She gives you everything and she is genuine!

I truly feel like she is a life long friend, but also the kind of friend that is crazy smart with business and always steers you in the right direction. Which is, of course, the best kind of friend and mentor to have!


Business & Marketing Coach

Over the last 6 months with Cait, I went from scraping by with one-off coaching sessions to having a cohesive strategy behind a multi-pronged, multi-passionate business. I identified my niche, rebranded successfully, launched two group programs including a mastermind, and filled up my client roster for the first time since going online in 2015.

In less than three months into working with Cait, I doubled my coaching revenue every month since starting, and in month 3, I made more money than I ever have in my life in my business (and not to mention more money than I've ever made per month in corporate). After working privately with Cait on my business for 6 months I am now hitting consistent $10K cash months, had 2 back to back $20K months, and my private practice is booked out 6 months in advance. Thank you for everything Cait, you are amazing!


Self Mastery Coach & Business Mentor

I loved working with Cait. Her energy is pure FIRE and she’s intensely passionate about helping her clients succeed. During my time working with Cait inside Nail Your Niche, I re-aligned my business model and increased my prices, plus signed a dream client on a new service I had never had the courage to offer before. Cait also helped me see my true value and stopped me from playing too small. Investing in Cait for your business will ALWAYS be a good investment; she’ll be your biggest cheerleader, your best mentor and a warrior against your limiting beliefs - she’s a rockstar and worth every dollar.


Brand Designer & Strategist

I loved Cait's knowledge and understanding of business, mindset and strategy - and how these all fit together. Inside Nail Your Niche, she takes research and information and shows you what’s relevant and applicable to your business model. She gives you confidence and a spirit of “go for it!” WITH a strategy and a plan! Since working with Cait I've gotten clearer on my unique offering and how to better define the types of clients I want to work with, and created a visibility strategy to get in front of the right people. I would most definitely recommend Cait and Nail Your Niche to others - she backs up her teachings with research, case studies, and examples. Cait walks her talk and these days that is such an important factor in choosing who will help you take your business to the next level.


Online Marketing Consultant

I really enjoyed Cait’s enthusiasm for business, as well as her deep understanding of the questions I had. Her ability to pinpoint the underlying problems I couldn't see was invaluable. Cait helped me position myself at the top of my game to work with a new level of clientele, which is amazing! Working with Cait also helped me to reverse-engineer my business model and piece together the missing parts, which has brought me immense clarity in my business. I would recommend Cait to anyone who wants a boost forward in their business!


High Performance Coach

Working with Cait has been the absolute highlight of my year. Her energy and enthusiasm were EXACTLY the catalyst I needed to jump-start the foundation of my business. The creative flow of ideas, confidence in my experience, and no-brainer "Let's Do This" momentum I have gained are a direct result of Cait's coaching techniques throughout Nail Your Niche. I highly recommend her to anyone looking for an honest, insightful, no bs coach who will jolt you back to life when you need it most, open your eyes, and help you see your business potential from a totally empowering perspective.


Soul Purpose Coach

Because when the world sees what a beauty you are, it will quake in your presence. And then throw money at your feet (aka, hire you, woman).








I'm ready to be a VIP!


Hypothetically, let’s say you’ve read this far, but you haven’t made the move to join Nail Your Niche yet. It’s time for you and I to get really, really real about what that means for you.

Listen, if you can’t get a grip on what makes you the bomb dot com in your industry, then how in the heck can you expect anyone else to get it either? It’s time for you to show up, buckle down and do the dang work to discover WHY you are infinitely hireable, payable, and followable — and that’s what Nail Your Niche is here to help you do.

This isn’t another basic B business-building course full of information you could get with a quick Google search or an hour-long webinar. Snooze.

This is the key to unlocking your own magic, packaging it to sell like crazy, and turning you into a living, breathing magnet that attracts in an insanely loyal community who can’t get enough of the stuff you put out.   

If you don’t fully own your power, your purpose and your platform the way you’ll be guided to inside Nail Your Niche, then the next 3 months, 6 months, a year will flash by, and you’ll be telling the story of how you tried to make it as an entrepreneur and you just couldn’t. And I know you dread the thought of being that person who quits, because that’s just not who you are inside.

But when you have someone you can rely on to sit you down, wake you up, hold the container, hand you a structure to follow, and activate you to really take the action you’ve been procrastinating on (don’t lie, I see you), that’s when you really soar.

You don’t need to feel like an outsider or a copycat coach any longer, and you don’t need to fail your way forward either. Not when there’s a clear path to walk laid at your feet.

Will you take it?

Tell it to me straight:
Who exactly is this Cait Scudder person, and why should you trust her to help you Nail Your Niche?

Cait Scudder is a high school teacher turned Forbes-featured 7 figure Business Coach for women entrepreneurs. A TEDx speaker, host of the Born to Rise podcast, and internationally recognized online business expert, as well as a loving mama and wife, Cait’s mission is to empower ten million driven, bold-hearted women to uncover their zone of genius and use it to create a profitable, purpose-driven business that changes the world.

Her work has been featured in Forbes, Fast Company, and Business Insider among several other publications.

Find her inside her free Facebook community, The Radiant Entrepreneur, where she shares weekly free trainings and content for her community of boss babes, or on her website at

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Still have questions? Let me put 'em to bed.

Q: What is Nail Your Niche?
A: Nail Your Niche is a live group coaching program for entrepreneurs who want to master the art and the science of owning their niche. It’s for women who are ready to stand out, get more visible and make more sales.

Q: When does Nail Your Niche start?
A: It starts February 22, 2020, and it runs for 10 consecutive weeks. 

Q: Is Nail Your Niche right for me?
A: It doesn’t matter where you are right now, beauty. What matters is where you want to be. Do you want to elevate the eff out of your platform, make major bank as a standout star in your industry, change the world with your mission, and turn a fledgling business into a thriving one? Then there’s no doubt Nail Your Niche is right for you.  

Q: How much access do I have to Cait?
A: Kind of an insane amount for the price of this program! You’ll not only receive 5 60-minute hot -seat coaching group coaching calls but also around-the-clock support inside the exclusive Facebook group.

Q: What’s your refund policy?
A: Because this is an interactive program that’s run live, and it includes personalized coaching, there will be no refunds given.

Q: Can I join it next time?
A: No way, Rosé. There is no next time planned. We start shortly, and there’s only room for 30 women inside this program. This is not the moment to be a fence sitter, because you’ll be sorely disappointed. And also, you’ll get calluses on your butt, and nobody wants that.  








I'm ready to be a VIP!


© 2020 Cait Scudder International LLC